Privacy Policy

Last updated: November 14, 2025

This Privacy Policy explains how Smartnoos (operated by ABK AI Limited) (“Smartnoos”, “we”, “us” or “our”) collects, uses, shares and protects your personal data when you visit smartnoos.com, interact with our emails and advertising, or purchase our products. It also describes your rights and how you can exercise them.

By using our website or purchasing from us, you agree to this Privacy Policy.

1. Who we are

Smartnoos is an online store that sells physical gadgets and accessories through our website https://smartnoos.com.

The website is operated by:

Smartnoos (operated by ABK AI Limited)
Company number: 15210357
Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

For the purposes of data-protection laws in the United Kingdom (and, where relevant, in the European Economic Area), Smartnoos (operated by ABK AI Limited) is the “controller” of your personal data – this means we decide how and why your data is processed.

We primarily serve customers in the United States, Canada and the United Kingdom, but our website may be accessible from other countries.

If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at: contact@smartnoos.com.

2. What data we collect

The types of personal data we collect about you depend on how you interact with us. We may collect and process the following categories of data:

2.1 Data you provide to us directly

When you use our website, create an account, place an order or contact us, you may provide:

  • Identity and contact details

    • Name

    • Email address

    • Billing address

    • Shipping address

  • Account information (if you choose to create an account)

    • Login details (such as email and password)

    • Account preferences and saved details

  • Order and transaction information

    • Products you purchase, price paid, currency, discounts or promotions used

    • Order dates, order numbers and order history

  • Payment-related information

    • Limited payment details (such as payment method type and transaction reference)

    • We do not store your full card number or full payment details; these are handled by our third-party payment processors.

  • Communications

    • Emails and messages you send to us (for example, support requests or product questions)

    • Responses you provide in surveys, feedback forms or product reviews

  • Marketing preferences

    • Whether you want to receive marketing emails from us

    • Your unsubscribes or opt-out choices

2.2 Data we collect automatically

When you visit our website or interact with our emails and ads, we automatically collect certain information using cookies, pixels, tags and similar technologies. This may include:

  • Technical information

    • IP address

    • Device type, operating system and browser type/version

    • Language and time zone settings

  • Usage and interaction data

    • Pages you view, links you click and time spent on our website

    • Items viewed, added to cart or removed from cart

    • Referring website or ad (for example, which ad or campaign brought you to our website)

    • Email opens and link clicks in our marketing emails

This information is collected through tools and services such as:

  • Our Shopify storefront and hosting infrastructure

  • Google Analytics 4 (website analytics)

  • Microsoft Clarity (session recording, heatmaps and UX analytics)

  • Meta Pixel (Facebook/Instagram advertising and remarketing)

  • Google Ads tags (conversion tracking and remarketing)

  • Klaviyo (email marketing and abandoned-cart flows)

  • A reviews app integrated with Shopify (for collecting and displaying product reviews)

  • AudioArt or similar tools that enhance the audio and user experience on our website (for example, playing audio content or measuring interaction with audio features)

2.3 Data we receive from third parties

We may receive information about you from:

  • Payment service providers – confirmation that your payment has been authorised or declined, and limited payment details to help us process your order and prevent fraud.

  • Delivery and logistics partners – updates on shipment status and delivery confirmations.

  • Advertising and analytics partners – aggregated or pseudonymised information about the performance of our campaigns (for example, which ads led to a purchase).

  • Review and feedback tools – your review submissions and ratings when you choose to leave a product review.

We combine this information with the data you provide and the data collected automatically to help us run our business and improve your experience.

3. How we use your data

We use your personal data for the following purposes:

3.1 To provide our products and services

  • Processing and fulfilling your orders

  • Managing payments and refunds (via third-party payment processors)

  • Delivering products to you and managing delivery issues

  • Providing customer support and responding to your questions or requests

  • Managing your account (if you have one)

3.2 To send transactional and service communications

  • Sending order confirmations, shipping updates and other information about your purchases

  • Sending important notices about changes to our terms, policies or website functionality

  • Contacting you to resolve issues with your order or delivery

These communications are necessary to provide our services and are not based on marketing consent.

3.3 To send marketing communications

  • Sending you limited marketing emails, such as:

    • abandoned-cart reminders; and

    • occasional promotional emails about new products, special offers or updates.

We keep our marketing email frequency reasonable and always include a clear unsubscribe link in every marketing email. You can opt out at any time by clicking the unsubscribe link or contacting us at contact@smartnoos.com.

We do not use SMS/text marketing.

3.4 To show and manage product reviews

  • Allowing customers to submit product reviews and ratings

  • Displaying reviews (and, if you choose to provide them, your first name, initials or nickname) on our website to help other customers make informed choices

We are not currently using customer reviews or photos directly as paid ad creatives in third-party advertising campaigns (such as Google or Meta ads). If this changes in the future, we will update this Privacy Policy and/or request additional permissions where required.

3.5 To analyse and improve our website and services

  • Understanding how visitors use our website

  • Measuring performance of pages, features, emails and campaigns

  • Using analytics tools (such as Google Analytics 4 and Microsoft Clarity) to identify issues, improve navigation and enhance user experience

  • Testing and rolling out new features or content

Where required by law (for example, in the UK/EU), non-essential analytics cookies and similar technologies are used only with your consent via our cookie banner or settings tools.

3.6 To run and measure online advertising

  • Using tools like Meta Pixel, Google Ads tags and similar technologies to:

    • measure the effectiveness of our ads;

    • understand which ads or campaigns lead to visits or purchases; and

    • show you relevant ads (remarketing/retargeting) on other websites or apps.

These tools may allow our advertising partners to set or read cookies and collect certain information from your browser or device, such as your IP address or device identifier, in order to serve you ads that may be more relevant to your interests.

Where required (for example, in the UK/EU), we rely on your consent for the use of advertising cookies and similar technologies. You can withdraw or change your consent at any time via our cookie banner or your browser settings.

3.7 To maintain security and prevent fraud

  • Detecting and preventing fraudulent transactions or abuse of our website

  • Protecting our systems, network and data

  • Ensuring compliance with our Terms of Service

3.8 To comply with legal obligations and enforce our rights

  • Keeping records necessary for tax, accounting and compliance purposes

  • Responding to lawful requests from public authorities or courts

  • Enforcing our terms, policies and other agreements

4. Legal bases (where applicable)

For visitors and customers in the United Kingdom and the European Economic Area, we rely on the following legal bases under UK/EU data-protection law:

  • Performance of a contract

    • To process your orders, take payment, deliver products, provide customer support and manage your account.

  • Compliance with legal obligations

    • To keep proper records for tax and accounting purposes.

    • To respond to lawful requests from regulators or public authorities.

  • Legitimate interests

    • To operate and improve our website and services.

    • To prevent fraud and secure our systems.

    • To carry out limited direct marketing (for example, some email marketing or remarketing) where your interests and rights do not override our interests.

    • To analyse website usage in a way that respects your privacy (for example, using aggregated statistics).

  • Consent

    • For sending marketing emails where required by law (for example, when you are not an existing customer or as required in certain countries).

    • For using non-essential cookies and similar technologies for analytics and advertising in the UK/EU and other regions where consent is required.

If you are in the UK/EU, you have the right to withdraw your consent at any time (see section 9).

For customers in the United States and Canada, we use your data as necessary to provide our services, operate our business and comply with applicable laws, while respecting the principles in this Privacy Policy and any rights you may have under local privacy or consumer laws.

5. Cookies and similar technologies

We use cookies, pixels, tags and similar technologies on our website and in some of our emails. These technologies help us:

  • Make the website work properly and securely (for example, keeping you logged in or remembering your cart).

  • Measure website traffic and performance (for example, via Google Analytics 4 and Microsoft Clarity).

  • Provide and measure advertising (for example, via Meta Pixel and Google Ads tags).

  • Support our email marketing and cart-recovery flows (for example, via Klaviyo).

  • Improve your audio and user experience when using tools such as AudioArt.

5.1 Cookie banner and consent

For visitors from regions where consent is required (such as the UK/EU), we use a cookie banner and/or preference centre that allows you to:

  • Accept all cookies;

  • Reject non-essential cookies; or

  • Customise your cookie settings by category (for example, analytics, advertising).

You can change your choices at any time via the “Cookie settings” link on our website (where available) or by adjusting your browser settings to block or delete cookies.

Please note that if you block or delete certain cookies, some parts of our website may not function correctly.

For more detailed information about the cookies we use, their purposes and how long they last, please refer to our separate Cookie Policy.

6. When we share your data

We do not sell your personal data for money. However, we do share your data with certain trusted third parties to help us run our business and provide our services. We only share what is necessary for the purposes described in this Privacy Policy.

We may share your personal data with:

  • Shopify

    • Our store platform and hosting provider. Shopify provides the ecommerce infrastructure, including website hosting, order management, checkout and some analytics.

  • Payment service providers

    • To process payments, prevent fraud and complete your transactions. These providers process your card details or other payment information directly.

  • Logistics and delivery partners

    • To deliver your orders, handle returns and manage any delivery issues.

  • Email marketing and communications providers

    • To send you transactional emails (order confirmations, shipping updates) and, where permitted, marketing emails.

  • Analytics and advertising partners

    • Providers such as Google, Meta, Microsoft and similar partners may collect or receive data from cookies, pixels and tags on our website in order to provide analytics services, measure the effectiveness of our ads and show you relevant ads on other platforms.

  • Reviews and feedback tools

    • To collect and display product reviews and ratings on our website.

  • Audio and UX tools

    • Tools like AudioArt that help us deliver or measure optional audio content and improve the user experience on our website.

  • Professional advisers and authorities

    • Our lawyers, accountants, auditors or other professional advisers, where necessary for our legitimate business purposes.

    • Law enforcement agencies, courts, regulators or other public authorities where we are legally required to do so or where it is necessary to protect our rights.

  • Business transfers

    • In connection with any actual or proposed merger, acquisition, reorganisation or sale of all or part of our business, we may transfer personal data to third parties involved in the transaction, subject to appropriate confidentiality protections.

Whenever we share your data with third parties, we require them to protect your personal data and to use it only for the purposes for which it was provided.

7. International transfers

Because we use global service providers and operate a website accessible from multiple countries, your personal data may be transferred to, and processed in, countries other than the one in which you live.

This may include transfers:

  • from the UK or European Economic Area (EEA) to countries outside the UK/EEA (including the United States and Canada); and

  • between different countries where our service providers operate data centres.

Where we transfer personal data from the UK/EEA to a country that is not recognised as providing an equivalent level of data protection, we use appropriate safeguards, such as:

  • standard contractual clauses approved by the UK or EU authorities; and/or

  • other mechanisms permitted under applicable data-protection law.

You can contact us at contact@smartnoos.com if you would like more information about these safeguards.

8. How long we keep your data

We keep your personal data only for as long as is reasonably necessary for the purposes described in this Privacy Policy, and to comply with our legal, tax and accounting obligations.

The retention period depends on the type of data and the purpose of processing, for example:

  • Orders and transaction records

    • Kept for as long as needed to fulfil your order and then for several years afterwards to comply with legal obligations (such as tax and accounting rules) and to handle any disputes or claims.

  • Customer accounts

    • Kept for as long as your account is active and then for a reasonable period afterwards, unless you ask us to delete it earlier (subject to any legal obligations to retain certain data).

  • Marketing data

    • Kept until you unsubscribe or object to marketing, or for a reasonable period after your last interaction with us, after which it may be anonymised or deleted.

  • Analytics and technical data

    • Kept for a period that allows us to analyse trends and improve our website, after which it is aggregated, anonymised or deleted.

  • Reviews and feedback

    • Kept for as long as the review is displayed on our website or is relevant to our products, unless you request its removal (subject to our right to maintain an accurate record of genuine reviews).

When we no longer need your personal data, we will delete it or anonymise it so that it can no longer be used to identify you.

9. Your rights

Depending on where you live, you may have certain rights in relation to your personal data. For individuals in the UK/EEA (and, in some cases, other regions with similar laws), these rights may include:

  • Right of access

    • To obtain confirmation of whether we process your personal data and to request a copy of the data we hold about you.

  • Right to rectification

    • To have inaccurate or incomplete personal data corrected.

  • Right to erasure (“right to be forgotten”)

    • To request deletion of your personal data in certain circumstances (for example, where it is no longer needed for the purposes for which it was collected, or where you withdraw consent and there is no other legal basis for processing).

  • Right to restriction of processing

    • To request that we restrict the processing of your personal data in certain circumstances (for example, while we verify the accuracy of data you believe is inaccurate).

  • Right to data portability

    • To receive your personal data in a structured, commonly used and machine-readable format and to request that we transmit it to another controller, where technically feasible and where the processing is based on consent or contract.

  • Right to object

    • To object to our processing of your personal data where we rely on legitimate interests, including profiling based on those interests.

    • You always have the right to object to direct marketing, including any profiling related to such marketing. If you do so, we will stop using your personal data for that purpose.

  • Right to withdraw consent

    • Where we rely on your consent (for example, for certain marketing communications or cookies), you can withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

How to exercise your rights

You can exercise your rights or ask any questions about your personal data by contacting us at: contact@smartnoos.com.

To help protect your privacy, we may need to verify your identity before fulfilling your request.

If you are in the UK/EEA and you are not satisfied with our response, you may have the right to lodge a complaint with your local data-protection authority. In the UK, this is the Information Commissioner’s Office (ICO).

Residents of certain US states or Canadian provinces may also have specific rights under their local privacy or consumer laws (for example, rights to access, deletion or to opt out of certain kinds of data sharing). We will respond to such requests in accordance with applicable laws.

10. Children

Our website and products are not intended for children and we do not knowingly collect personal data from children under the age of 13 (or under the age of majority in their place of residence) without appropriate consent.

If you are a parent or guardian and believe that your child has provided us with personal data without your consent, please contact us at contact@smartnoos.com. We will take reasonable steps to investigate and, where appropriate, delete such data.

11. Security

We take the security of your personal data seriously and use appropriate technical and organisational measures to protect it against unauthorised access, loss, misuse, alteration or destruction. These measures include:

  • Using secure, industry-standard technologies to protect data in transit and, where appropriate, at rest;

  • Limiting access to personal data to employees and service providers who need it for legitimate business purposes and who are subject to confidentiality obligations;

  • Maintaining security controls and monitoring for vulnerabilities.

However, no system can be guaranteed to be completely secure. While we work hard to protect your personal data, we cannot guarantee absolute security of information transmitted via the internet.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or other factors.

When we make changes, we will:

  • post the updated Privacy Policy on this page; and

  • update the “Last updated” date at the top.

In the case of material changes, we may also notify you by email or via a notice on our website, where appropriate.

Your continued use of our website or services after we publish or communicate any changes to this Privacy Policy means that you have read and understood the updated policy.

13. Contact us

If you have any questions, concerns or requests regarding this Privacy Policy or our handling of your personal data, you can contact us at:

Email: contact@smartnoos.com

Postal address:
Smartnoos (operated by ABK AI Limited)
Company number: 15210357
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom